Let us introduce...
East Coast Tuna co. Tuna tins that are crafted to support the Australian tuna industry and local fishing families along the entire East Coast. Arriving in stores early 2025, pre-orders are now open.
The Journey of Bringing Australian-Caught Tuna to the Supermarket Shelves | East Coast Tuna Co.
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Proudly 100% Australian Owned and Caught. Honestly traced from our boats to your shelves. Packed in a MSC-certified facility in Thailand. From MSC-certified Australian fishery.
Why Is Our Tinned Tuna Range Packed in Thailand?
When we began our journey in early 2024, the goal was clear: to make sustainable Australian tuna more affordable for every household while expanding support for Australian fishing families.
The path wasn’t without its challenges. Over 20 years ago, Australia’s canning infrastructure was sold off, leaving no large-scale onshore options or MSC-certified facilities to meet the rigorous standards required for ethical and sustainable production.
After months of research and several onshore and offshore site visits, we found a trusted service provider in an MSC-certified cannery in Thailand. This state-of-the-art facility meets the highest standards for ethical practices, sustainability, and traceability, allowing us to stay true to Little Tuna’s core values:
- Supporting Australian fishing families by sourcing all our tuna from local fishers and sharing their stories and practices.
- Providing Australian tuna to more Australians by making it accessible and affordable.
- Shaping the future of Australian fisheries with a commitment to full traceability, MSC certification, and ethical practices.
This isn’t just a tin of tuna—it’s a step toward making Australian seafood more accessible, without compromising on quality, sustainability, or ethics. And while this is an important milestone, we remain dedicated to our long-term vision of growing an onshore cannery that will bring production back to Australian soil and strengthen our fishing industry for future generations.
Thank you for supporting our mission, our fishers, and our shared commitment to a sustainable future.