What is Tin the Know?
Tin the Know is our national education platform helping Australians better understand their tuna, the people behind it and the impact of their choices.
Australians already love tuna and Tin the Know is about helping people go a little deeper. It opens the door to the world behind your tuna covering the species, the way it’s caught and the people behind it in a way that’s simple, interesting and easy to connect with.
From questions like what even is an albacore tuna? To how is tuna actually caught? Tin the Know is designed to spark curiosity, share real insights and help Australians feel more connected to the seafood they already enjoy every day.
Jump in, it’s time to get Tin the Know.
Open the door to getting to know the species, learn their nutrition and the wild world behind them.
More content coming soon.
See how tuna is caught in Australia and why the fishery is highly managed.
Meet the people, families and generations behind the catch.
More content coming soon.
From vessel to product, traceability helps connect the tin in your hand to the story behind it.
Everyday Choices connect to real people, real jobs and a stronger Australian seafood story.
More content coming soon.
Tin the know is our ongoing educational platform, check out our Instagram for more content.
